My home’s not selling by Heather Hilder on April 3, 2025 My home’s not selling! Trying to sell your home this Spring? One of the best times to sell your home is in Springtime – so why isn’t it selling? If your home is still sitting on the market after going ‘live’ several weeks ago, you may be feeling confused, alarmed, fearful and tearful. Whilst Spring is traditionally the ‘silly’ season for selling property, if your home isn’t getting any viewings or offers, what can you do to improve your listing? In the cold light of day, you need to review the reasons why your home isn’t selling. Listen to your agent, who will have details about the general market, confidence and availability of mortgages and of course, what buyers are looking for in terms of location, space, and amenities. If your property has been on the market for over 3 months and isn’t getting any interest or viewings to make selling possible – what is the answer? If you’re trying to sell your home this spring, let’s find out why it’s not selling. Three reasons why your home isn’t selling Price Condition and/or appearance Marketing Price Find out how your Brighton & Hove property is priced compared to similar ones. You can check values achieved on property portals. If your sales price is out of kilter with the fair market value, potential buyers may be making arrangements to view others instead. Overpricing can cause your listing to go stale instead of giving it a chance to sell fast. Reducing the price could result in multiple offers, especially if the number of viewings leaps. Condition or Appearance What is the first thing a potential buyer sees when viewing your property? They probably don’t want to see an outdated property or one that needs major repairs (involving considerable costs!). Potential buyers often want a ‘ready-to-move-in’ home without the fear of huge expenses in making it comfy. Items such as damaged, leaky roofs, gutters in a poor condition, electrical issues, foundation or structural problems scream ‘money, money, money’. Marketing Buyers generally turn to one of the big property portals like On The Market, Rightmove and Zoopla to find their home. Photos, description, floor plans are a good start when combined with irresistible details. Callaways’ unique Home Sale-ability Checklist is the starting point to ensure your home is ‘sale ready’ for YOUR buyer. It’s a bit like a ‘property MOT’. Each property has its very own story to tell. Our distinctive property marketing services are not right for every home, but clients we do help consistently sell quicker, and for a higher price (because those first few weeks on the market are SO important). Pinpointing why your home may NOT sell for the price you want is the first part of the home-selling journey. Many years of helping sellers move on to their new lives has made us confident in our ability to help you too. Let’s get you moving this Spring. Call 01273-735237 or contact us at enquiries@callaways.co.uk to chat about your next steps in moving this Spring.
