Property Portals by Heather Hilder on October 18, 2018 Most buyers use the internet in their search for a home, so you need to be sure that your property is found and promoted quickly and easily. It is therefore important that your agent subscribes to the most effective property portals because this is how buyers are directed to your property. Some property portals have come and gone over recent years and whilst a few specialist portals remain, the overall market is controlled by Rightmove and Zoopla. Each has so much coverage that many buyers don’t always feel they need to use both, especially as they become familiar with the workings of one or the other. Recently, ‘On the Market’ has been making its own move into the on-line listings market. Selling your home or property? It's important to choose an agent who subscribes to promoting your property on-line, through the traditional means of Rightmove, Zoopla, Prime Location, On the Market etc. This means that your property is more likely to be found on search engines such as Google. Indeed, your estate agent’s own website e.g. www.callawaysestateagents.co.uk is also more likely to rank highly if it also has links to more than one major portal. As well as using the major portals, Callaways uses a mix of social media ‘portals’ including Facebook, Instagram, Twitter, Pinterest and LinkedIn to promote the various aspects of selling homes and properties. The 'good old days' of applicants calling into the branch to discuss their requirements may have long gone, but the portals PLUS social media certainly pique interest in the stages of home-buying, local property prices, décor, and indeed property for sale, from studios to large, detached homes. Our role is to maximise your property's exposure and harness response, leading to a faster sale where competition between buyers pushes your price to the max. When selling your home, it is critical that you get it right, first time, so we’ve never held back when it comes to embracing the efficiencies of effective online technology. With Callaways you can feel secure in the knowledge that your property will be exposed to the very highest number of suitable buyers available; more buyers means a faster sale at a higher price. Your property is OUR business!
